Xiaomi’s sub-brand POCO launches F1 smartphone

Xiaomi is expanding its footprint with the launch of a new sub-brand POCO. The company has gained a strong command in budget smartphone segment in the past 5 years. With the launch of POCO, Xiaomi seems to disrupt the mid range smartphone segment. POCO has Xiaomi’s backing yet it is free to design products from the scratch.

Xiaomi has marked the global debut of POCO brand with the launch of POCO F1 in the Indian market. POCO F1 will be available in four different variants with a starting price of Rs 20,999. The smartphone features high end Qualcomm Snapdragon 845 processor and 4000 mAh battery with Quick Charge 3.0, and dual camera setup at the rear. So far the most affordable smartphone with Snapdragon 845 processor was the Asus ZenFone 5z at Rs 29,999.

Qualcomm Snapdragon 845 processor with liquid cool technology offers high-efficiency thermal performance. As the CPU heats, fluid inside the cooling module vapourises, moving to the cooler end, where it recondenses as liquid for letting F1 dissipate heat quickly.

Jai Mani, Head of Product, POCO Global, says, “POCO stands for ‘a little’ – we believe in starting small but dreaming big. As a small outfit within Xiaomi, POCO has the freedom to start from scratch, zeroing in on the product choices and technologies that matter. This is why we have created a smartphone that delivers unbelievable performance, focusing on the core innovations that truly matter, which we believe will resonate with tech enthusiasts.”

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