Methods used at Researchica

"Traditional scientific method has always been at the very best 20-20 hindsight. It's good for seeing where you've been. It's good for testing the truth of what you think you know, but it can't tell you where you ought to go."

The base approach utilises both Secondary and Primary research of the subject matter. Separate analyst teams are assigned to both so that the project head could pin down any variances while cross-verifying the data/ information (theoretical & numerical).

Secondary research sources include:

• Value Chain Analyses
• Key Market Players
• End-user Applications
• Market Classification
• Geographical Markets with their Market Shares
• Market Trends
• Technological Developments

Secondary research takes into perspective:

• Annual Reports/ other Commercial Reports/ Press Releases of industry players
• Telecom Regulatory Agencies’ Reports (e.g. Regulatel, Anatel, SITTEL, CONATEL, OSIPTEL etc.) of the subject markets
• Books, trade journals, magazines, white papers, industry portals
• Data bases of several research bodies such as IDC, GSMA, ITU etc.
• TeleResearch Labs (a Researchica subsidiary) proprietary data base.

The data gathered is analysed along the following parameters:

• Top -Down Approach
• Bottom -Up Approach
• Data Triangulation
• Qualitative and Quantitative
• Market Segmentation
• Market Estimates
• Market Forecasts

The data gathered is analysed along the following parameters:

• Mainly C-level executives from MNOs, MVNOs, OEMs, ISPs, Infrastructure Vendors, Mobile App Development firms, M2M specialists, OTT players
• Second level interviewees encompass preferred suppliers, manufacturers, distributors, administrators, companies’ standards & certification departments etc.

Primary research takes into its scope validating data on the following:

• Numbers
• Competitive Scenarios
• Market Dynamics

The primary research is undertaken to secure and validate crucial qualitative & quantitative data and also to gauge future turn of events/ market prospects. The interviews are structured in some cases, and unstructured in others, depending upon relevance, and are conducted telephonically/ online/ face-to-face.

Market Estimation:

We use extensive database of macroeconomic and sector specific data to generate industry estimates.

Estimation comes into play in the absence of current factual data, and is based on historical facts & figures, and the market views of industry experts. We use Judgment based methods like the Delphi method and Extrapolation; Time series methods like Exponential smoothing, Cyclical and seasonal trends and Statistical modelling, as well as the Survey method. The initial baseline projection is computed with the most recent market data. After an initial baseline estimate, all probable future macroeconomic and industry specific occurrences and assumptions are taken into consideration to generate the final estimate(s).

Our approach to market research makes sure our clients get all relevant factual/ objective data to make better-informed market decisions, with an accurate, unbiased market impression.