Micromax launches affordable smartphone ‘YU ACE’ in India

Micromax has launched a new smartphone “YU ACE” for Rs. 5,999 in Indian market. YU is a sub-brand of Micromax Informatics.

The smartphone will be available on Flipkart in an open sale starting September 6, the company said in a statement.

“We are extremely excited to launch a phone that we strongly believe is a game changer in the Sub 6K category,” said Shubhodip Pal, Chief Marketing and Commercial Officer, Micromax Informatics.

YU ACE has a 5.45-inch HD+ display with 18:9 aspect ratio and it comes equipped with 2GB RAM and 16GB internal storage. It comes with 4000mAh battery and runs Android Oreo.  The device sports a 13MP rear camera and a 5MP selfie camera.


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