Internet Telephony As Service for Telcos: Worldwide Business Models, Innovation, & Monetisation 2018 to 2025

Internet Telephony As Service for Telcos: Worldwide Business Models, Innovation, & Monetisation 2018 to 2025

Publish Date: 2Q 2018 | Code: 3565 | Format: PDF + Interactive Excel

The research analyses challenges posed by convergence of voice and data networks, and explores strategic options for Telcos to get prepared as Internet telephony continues to transform the communication landscape.

Internet Telephony As Service for Telcos- Worldwide Business Models, Innovation, & Monetisation 2018 to 2025

Features

This Report explores the changes that Internet telephony would bring in how mobile operators and Internet service providers (ISPs) operate in the future. The report further examines how the continuous growth of Internet telephony will impact the business model of telcos whose service revenue is still composed of legacy voice. And, what would be the possibilities for smaller players, new entrants, and MVNOs?

This research Report analyses four aspects vis-à-vis Internet telephony market that cover the following:

Aspect-1 looks at the impact of Internet telephony as a disruptive force in telecom market, covering: how OTT players have captured a significant portion of voice calling market, and offering indirect competition to established operators. Can Internet telephony help traditional mobile operators build a failsafe strategy against players such as WhatsApp and FaceTime?

Aspect-2 scrutinises the changing market dynamics of telecom services that led to the acceptance of Internet Telephony by telcos. Why Internet Telephony once considered a direct threat to traditional voice is now being considered as something that should be embraced? What are the issues that may come up as a threat to incumbents?

Aspect-3 analyses the nature of changes that the wider transition to Internet telephony will bring to mobile operator value chain. In particular, the change in business models, pricing strategies, emergence of possible new breed of players, and the possibilities of convergence (mobility with content, commerce, etc.) have been discussed at length.

Aspect-4 analyses the broader implications of Internet telephony on the mobile consumer market. What would be the response of consumers for Internet telephony offerings by telcos? Can operators leverage Internet telephony to boost internet penetration in developing markets? Can Internet telephony offer an unexpected demand for budget smartphone? Is it a big opportunity for telcos to capture untapped mobile banking and payment opportunity in rural India? Can operators leverage Internet Telephony to stop any further loss of brand value to OTTs? How big is this an opportunity for MVNOs?

 

What’s unique about the Research


  • What other VAS opportunities can Internet Telephony-as-Service unlock on its own and to what extent can Telcos use it for churn control & ARPU stabilisation.

  • How to position Internet Telephony.

  • Offering Internet telephony ‘free’ but with strong passive monetisation strategy.

  • Commanding the MOVC (mobile operator value chain) by converging Social Media, Gaming, Video, Payment, Commerce, etc. with Internet telephony.

Questions Answered by the Report


  • What is the need of the hour for mobile operators?
  • What should be ideal positioning strategies for Internet telephony by telcos
  • What are the strategic options for operators to counter OTTs’ VoIP?
  • How Internet telephony regulation is evolving worldwide?
  • How big a threat Google is for mobile operators?
  • What are various multifold strategies of OTTs worldwide
  • How did few OTTs achieve great success?
  • How leading operators are tackling OTT threat?
  • Who are the leading Internet telephony Vendors?
  • What will be the market size and the growth rate of Internet telephony market in the coming years?

Companies Mentioned in the Report

Google, WhatsApp, Facebook, Microsoft, Skype, FaceTime, KakaoTalk, LINE, Telegram, WeChat, Viber, Vonage, Ericsson, Huawei, Infobip, Nokia, Ribbon Communications, ZTE, GSMA

Target Audience:

Mobile Network Operators, Internet Telephony Service Providers, Internet Service Providers, OTT Players, VAS Players, Research Organisations, Technology Standard Organisations, Forums, Alliances & Associations, Technology Investors, Financial Institutions and Investment Communities, Analysts, Governments, and Strategic Business Planners.

Table of Contents

ToCInternet Telephony as Service for Telcos: Worldwide Business Models, Innovation, & Monetisation 2018 to 2025
1Introduction
1.1Objectives of the Study
1.2Scope of the Study
1.2.1Internet Telephony
1.3Research Methodology
2Executive Summary
2.1Recent Developments in Internet Telephony Market
2.1.1Indian Government allows operators to offer Internet Telephony
2.1.2UAE forces OTTs to work in collaboration with regulated service providers
2.1.3Saudi Arabia lifts ban on VoIP
2.2What is driving growth of Internet Telephony?
2.3Future of Internet Telephony
2.4Analyst Viewpoint
2.4.1Consumer vs. Enterprise Opportunity of Internet Telephony
2.4.2Should operators offer Internet telephony?
2.4.3Importance of Internet Telephony (Revenues) for Telcos
2.4.4Ideal Positioning Strategies for Internet Telephony
2.4.5Strategic options for operators to counter OTTs offering VoIP
3Internet Telephony Market and Technology Analysis
3.1Internet Telephony Market Structure and Ecosystem
3.1.1Industry Competitors
3.1.2Buyers
3.1.3Suppliers
3.1.4Substitutes
3.1.5Potential Entrants
3.2Internet Telephony Opportunity Galore
3.3Market Attractiveness Analysis
3.4Drivers & Inhibitors
3.5How does Internet Telephony work?
3.5.1Voice over Instant Messenger
3.6Internet Telephony Deployment Models
3.6.1Using a Mobile Phone as a Standard SIP Client
3.6.2Unlicensed Mobile Access (UMA)
3.6.3Use of Softswitch Gateways
3.7Internet Telephony Technologies and Standards
3.8Wireless Network Technologies
3.8.1HSDPA and HSUPA (3G)
3.8.24G LTE
3.8.3Wi-Fi
3.8.3.1Wi-Fi Standards
3.8.3.2Voice over Wi-Fi
3.9VoIP in 4G LTE
3.9.1Internet Telephony Revenue Model
3.10VoLTE vs. VoIP
3.11WebRTC
3.12Internet Telephony Cost-Benefit Analysis for Operators
4Worldwide Government Regulation and Compliance on Internet Telephony
4.1Introduction
4.2North America
4.2.1USA
4.2.2Canada
4.3European Union
4.4United Kingdom
4.5Asia
4.5.1South Korea
4.5.2China
4.5.3India
4.6Middle East
4.6.1Bahrain
4.6.2Oman
4.6.3Saudi Arabia
4.6.4UAE
5OTT Players’ Offerings, Business Models, and Future Strategies
5.1OTTs’ Communication Cluster
5.2Google
5.2.1Google Voice
5.2.2Google Duo
5.2.3Google Allo
5.2.4Google Jibe Rich Communication Services (RCS)
5.2.5How disruptive can it be?
5.3WhatsApp
5.3.1Messaging and Voice
5.3.2WhatsApp for Business/ Enterprise
5.3.3Market Size, Revenue Model, and Future Strategy
5.4Facebook
5.4.1Messaging
5.4.2Voice Calling
5.4.3Commerce and Payments
5.4.4Market Size, Revenue Model, and Future Strategy
5.5Microsoft
5.5.1Skype
5.5.1.1Skype for Business (Instant Messaging, Voice over IP, and Video Conferencing)
5.5.2LinkedIn
5.5.3Market Size, Revenue Model, and Future Strategy
5.6Discord
5.6.1Market Size, Revenue Model, and Future Strategy
5.7FaceTime
5.7.1Market Size, Revenue Model, and Future Strategy
5.8KakaoTalk
5.8.1Market Size, Revenue Model, and Future Strategy
5.9LINE
5.9.1Line Pay
5.9.2Market Size, Revenue Model, and Future Strategy
5.10Telegram
5.10.1Instant Messaging
5.10.2Voice Calling
5.10.3Market Size, Revenue Model, and Future Strategy
5.11WeChat
5.11.1Messaging and Voice
5.11.2WeChat Out (Voice Calling National, International)
5.11.3WeChat Pay payment services
5.11.4Enterprise WeChat
5.11.5Market Size, Revenue Model, and Future Strategy
5.12Viber
5.12.1Market Size, Revenue Model, and Future Strategy
5.13Vonage
5.13.1Market Size, Revenue Model, and Future Strategy
6Telco Internet Telephony Market Positioning
6.1Development of OTT Voice Applications and its impact on operator business model
6.2Why are Telcos concerned?
6.3The Main Strategic Reactions by the Telcos
6.3.1Blocking OTT applications on the network
6.3.2Bundling; Unlimited or Abundant Packaged Offers
6.3.3Partnerships with OTT providers
6.3.4Provision of Telco-OTT
6.3.5GSMA RCS Initiative
7Internet Telephony Vendor Profiles
7.1Ericsson
7.2Huawei
7.3Infobip
7.4Nokia
7.4.1Nokia IMS Core
7.4.2Nokia Telecom Application Server (TAS)
7.5Ribbon Communications
7.6ZTE
8Internet Telephony Market Forecast 2018-2025
8.1Global Internet Telephony Revenues 2018-2025
8.2Global Internet Telephony Subscribers 2018-2025
8.3Regional Internet Telephony Market Forecast 2018-2025
8.3.1North America
8.3.1.1USA Smartphone Market
8.3.1.2Canada Smartphone Market
8.3.1.3North America Internet Telephony Revenues 2018-2025
8.3.1.4North America Internet Telephony Subscribers 2018-2025
8.4Latin America
8.4.1.1Latin America Smartphone Market
8.4.2Latin America Internet Telephony Revenues 2018-2025
8.4.3Latin America Internet Telephony Subscribers 2018-2025
8.5Europe
8.5.1.1Europe Smartphone Market
8.5.2Europe Internet Telephony Revenues 2018-2025
8.5.3Europe Internet Telephony Subscribers 2018-2025
8.6Asia Pacific
8.6.1.1Asia Pacific Smartphone Market
8.6.2Asia Pacific Internet Telephony Revenues 2018-2025
8.6.3Asia Pacific Internet Telephony Subscribers 2018-2025
8.6.4India
8.6.4.1Indian Government allows operators to offer Internet Telephony
8.6.4.2India Smartphone Market
8.6.4.3India Internet Telephony Revenue 2018-2025
8.6.4.4India Internet Telephony Subscribers 2018-2025
8.6.5South Korea
8.6.5.1South Korea Smartphone Market
8.6.5.2South Korea Internet Telephony Revenues 2018-2025
8.6.5.3South Korea Internet Telephony Subscribers 2018-2025
8.6.6Japan
8.6.6.1Japan Smartphone Market
8.6.6.2Japan Internet Telephony Revenues 2018-2025
8.6.6.3Japan Internet Telephony Subscribers 2018-2025
8.6.7China
8.6.7.1Chinese government blocked WhatsApp
8.6.7.2China Smartphone Market
8.6.7.3China Internet Telephony Revenues 2018-2025
8.6.7.4China Internet Telephony Subscribers 2018-2025
8.7Middle East and Africa
8.7.1Saudi Arabia lifts ban on OTT voice and messaging services
8.7.1.1Middle East and Africa Smartphone Market
8.7.2Middle East and Africa Internet Telephony Revenues 2018-2025
8.7.3Middle East and Africa Internet Telephony Subscribers 2018-2025
9Conclusions, Recommendations, and Strategic Analysis
9.1OTT Communication Impact on MNO Revenues
9.2Recommendations for Operators
9.3Scope for / Significance of Collaboration and Partnerships for MNOs
9.3.1OTT communication services as part of the platform strategy
9.4Leveraging LTE, Wi-Fi, and Smartphone for lateral profit
9.4.1Telcos confused about Google for RCS?
9.4.2Rich Communications Services (RCS) offers smarter way to monetise Digital Consumers
List of Figures
Figure 1Internet Telephony Market Structure and Ecosystem
Figure 2Ericsson IMS
Figure 3Nokia IMS Core
Figure 4Ribbon Communications IMS Core
Figure 5ZTE integrated Service Delivery Platform (SDP)
Figure 6Global Internet Telephony Revenue (In US$ Billions) 2018-2025
Figure 7 Global Internet Telephony Subscribers (In Billions), 2018-2025
Figure 8Internet Telephony Revenue by Region (In US$ Billions) 2018-2025
Figure 9 Internet Telephony Subscribers by Region (In Millions), 2018-2025
Figure 10Internet Telephony Revenue by Region (In %) 2018-2025
Figure 11 Internet Telephony Subscribers by Region (In %), 2018-2025
Figure 12North America Internet Telephony Revenue (In US$ Billions) 2018-2025
Figure 13 North America Internet Telephony Subscribers (In Millions), 2018-2025
Figure 14Latin America Internet Telephony Revenue (In US$ Billions) 2018-2025
Figure 15 Latin America Internet Telephony Subscribers (In Millions), 2018-2025
Figure 16 Europe Smartphone Penetration (In %), 2017
Figure 17Europe Internet Telephony Revenue (In US$ Billions) 2018-2025
Figure 18 Europe Internet Telephony Subscribers (In Millions), 2018-2025
Figure 19 Asia Pacific Smartphone Penetration (In %), 2017
Figure 20Asia Pacific Internet Telephony Revenues (In US$ Billions) 2018-2025
Figure 21 Asia Pacific Internet Telephony Subscribers (In Millions), 2018-2025
Figure 22India Internet Telephony Revenue (In US$ Billions) 2018-2025
Figure 23 India Internet Telephony Subscribers (In Millions), 2018-2025
Figure 24South Korea Internet Telephony Revenue (In US$ Millions) 2018-2025
Figure 25 South Korea Internet Telephony Subscribers (In Millions), 2018-2025
Figure 26Japan Internet Telephony Revenue (In US$ Millions) 2018-2025
Figure 27 Japan Internet Telephony Subscribers (In Millions), 2018-2025
Figure 28China Internet Telephony Revenue (In US$ Millions) 2018-2025
Figure 29 China Internet Telephony Subscribers (In Millions), 2018-2025
Figure 30 Middle East and Africa Smartphone Penetration (In %), 2017
Figure 31Middle East and Africa Internet Telephony Revenue (In US$ Billions) 2018-2025
Figure 32 Middle East and Africa Internet Telephony Subscribers (In Millions), 2018-2025
List of Tables
Table 1Operator strategies for OTT services
Table 2HSDPA/ HSUPA Supporting Attributes
Table 34G LTE Supporting Attributes
Table 4Google OTT Service
Table 5WhatsApp OTT Service
Table 6Facebook Messenger OTT Service
Table 7Microsoft OTT Service
Table 8Discord OTT Service
Table 9FaceTime OTT Service
Table 10KakaoTalk OTT Service
Table 11Operator strategies for OTT services
Table 12Infobip Solution Features
Table 13 Internet Telephony Revenue by Region (In US$ Billions), 2018-2025
Table 14 Internet Telephony Subscribers by Region (In Millions), 2018-2025
Table 15 USA Smartphone Penetration (In %), 2017
Table 16 Canada Smartphone Penetration (In %), 2017
Table 17 North America Key OTT Services, 2018
Table 18 Latin America Smartphone Penetration (In %), 2017
Table 19 Latin America Key OTT Services, 2018
Table 20 Europe Key OTT Services, 2018
Table 21 Asia Pacific Key OTT Services, 2018
Table 22 India Smartphone Penetration (In %), 2017
Table 23 India Key OTT Services, 2018
Table 24 South Korea Smartphone Penetration (In %), 2017
Table 25 South Korea Key OTT Services, 2018
Table 26 Japan Smartphone Penetration (In %), 2017
Table 27 Japan Key OTT Services, 2018
Table 28 China Smartphone Penetration (In %), 2017
Table 29 China Key OTT Services, 2018
Table 30 Middle East and Africa Key OTT Services, 2018

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